Life SkillsEntrepreneurshipAges 5–7

Who Is a Customer?

Understanding that a customer is someone who buys what you make or do; thinking about what customers want and need; the idea that businesses serve people

Lesson

Set out your lesson

Choose a product feature by listening to a customer’s stated need.

Before teaching

Activity

Can discuss the supplied example in an accessible mode; adapt directions without supplying the target answer.

Policy

Check the learner can follow the model with support before moving on. Source prerequisite ordering is not learner mastery; return to prerequisite work when needed.

Printer, credit, and teaching notes

Use a pretend shop. No real sale, money collection, food handling or personal spending information. Open S first, G together, then T alone; put S and G away before T. Keys stay adult-only. No purchase or printing is required; an unavailable physical observation remains pending, not passed.

Materials are ready in each step. Use them on screen or print just the current step. Put teaching examples aside before the learner tries.

Next: Show

Adult extras

What this lesson covers and its limits

These are bounded opportunities, not learner attainment. Partial and blocked source requirements remain so.

partial: Understanding that a customer is someone who buys what you make or do; thinking about what customers want and need; the idea that businesses serve people
Pretend needs analysis only; no real business performance, food safety or financial advice claimed.
partial: Define what a customer is in their own words
Pretend needs analysis only; no real business performance, food safety or financial advice claimed.
partial: Suggest what a customer might look for when deciding whether to buy something (quality, price, looks nice)
Pretend needs analysis only; no real business performance, food safety or financial advice claimed.
partial: Explain why it matters to think about what the customer wants, not just what you want to make
Pretend needs analysis only; no real business performance, food safety or financial advice claimed.
partial: If {{name}} was planning to sell lemonade at a school event, could they think about what would make people want to buy their lemonade rather than someone else's?
Pretend needs analysis only; no real business performance, food safety or financial advice claimed.

Pretend needs analysis only; no real business performance, food safety or financial advice claimed.

Share teaching feedback

Entire curriculum

1858 concepts · 9 subjects

Continue learning

Share and support

Compare teaching approaches

Teaching approaches

Gakuva’s recommended starting approach is selected. You can still compare every option.

1 approach

Selected Default Gakuva

Choose a product feature by listening to a customer’s stated need.

Family records and proof options

Keep a record of your learning

Save photos, notes, and attendance. Export a proof packet for compliance or portfolio reviews.

View learner plans ($12/mo per learner) See sample family archive

Learning resources

Extra practice links — they do not replace Gakuva’s teaching approach.

Consumer Financial Protection Bureau · Practice link — not the full lesson

Money as You Grow

Open practice(new tab)

Before you open · source notes

Money as You Grow supports Who Is a Customer?. An adult previews and guides; this is a learning page, not a scored quiz.

Free educational page, no sign-in required for the tested path.

Before you open

Ask the learner one fact they learned and one question they still have.

Opening this link does not save learning or assess mastery.

Source, access and review notes

Public Consumer Financial Protection Bureau page. An anonymous GET on 2026-11-12 returned HTTP 200 with no login or payment prompt for this URL. Opening the link does not save practice or assess mastery. An adult should preview and guide the learner.

Consumer Financial Protection Bureau. “Money as You Grow.” External page; Gakuva does not copy, host, embed, or redistribute materials.

Unknown — link only

Check understanding

Define what a customer is in their own words
Suggest what a customer might look for when deciding whether to buy something (quality, price, looks nice)
Explain why it matters to think about what the customer wants, not just what you want to make

“If your child was planning to sell lemonade at a school event, could they think about what would make people want to buy their lemonade rather than someone else's?”

Curriculum record

Type: Conceptual
Subject: Life Skills
Domain: Entrepreneurship
Age range: Ages 5–7